Service Blueprint aka “Partitura de Interacción”

January 15, 2012

After working as a Designer for Business Development at Last.fm I am convinced that despite my strong believe in User Centered Design, I also believe that Design should be working alongside the business. Still, I was intrigued and willing to find different ways to feed in the organization into the design. I can’t recall the…

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Empathy Maps

January 5, 2012

I can’t fully remember how I discovered this tool but I surely remember the first time I used it, it was a great exercise with the Business Development team while my colleague Charlotte and I where trying to work on a new value proposition for our clients. First thing it occur to me was that we should somehow…

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Service Design Summer Course Central Saint Martins 2011

January 1, 2012

I was really glad to find through the IxDA that there will be a Service Design Summer Course at Central Saint Martins, I could recognize Bruno Taylor as he was interviewed by my colleague Charlotte Schoeffler some months before. I immediately told her, and asked my boss to check the chances for me to take…

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Design Management China Article about Service Design, Summer 2011

September 1, 2011

In Summer 2011, with the help and advice of my colleagues, I wrote an in depth article about Service Design by the Design Management China request, the following text on the link is a translation of an original article that appeared in that publication. It reflects about service design valuable tools, highlights it’s value, and looks…

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Robert Bringhurst Seminar – Fundación José Ortega y Gasset, Madrid April 2010

April 11, 2010

I had the great chance to assist to an obscure and unsuspected event in Madrid under the title “La vitalidad de la letra: tipografía y creatividad” by the very admired typographer, poet and essayist Robert Bringhurst who came to the Ortega y Gasset Fundation in Madrid on April of this year to kindly share with us…

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UX Intensive, Berlin 2009

May 22, 2009

Going back to Berlin was a dreamlike experience, this was my third time visiting the city but the first time I went there to do 0 touristic activities. I had the chance to attend only to the last 2 days out of four that the UX Intensive had to cover the range of areas that…

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Vostok collaboration

April 23, 2009

Here in Madrid I was lucky enough to meet again my ex-classmate and now colleague Mark Mackey, who I admire and respect, he is now part of the Vostok team which is highly recognized design studio in Spain. I was thrilled to be invited to their weekly lunches, and a bit afterwhile to take part…

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Maya sin Fronteras

January 3, 2009

I am in charge of the design and art direction at this monthly publication, now with a digital version.

Design for Business Development

September 8, 2008

Working with the business development team to establish partnerships with other social networks, taking care of hardware partnerships & festival campaigns.